Newsletters are one of the fastest-growing formats for brands looking to connect with their customers on a personal level. A variation on email marketing, newsletters give brands the opportunity to present products, services and offers to customers while also providing valuable related content and/or a behind-the-scenes look at the business. Indeed, while marketing emails are more focused on converting a sale, newsletters are more about fostering a strong and ongoing relationship with the customer by educating and entertaining them.
There are no rules in terms of how to format or what to include in your newsletter. It’s also up to you how often you want to send them. Some of the most popular newsletter elements include news about what’s going on at the company, information about upcoming sales or promotions, and previews of the latest blog post, case study, testimonial or e-book.
The key to creating an effective newsletter is always providing value. This is where working with the team at LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help. We know that sending a newsletter simply for the sake of sending it won’t increase brand engagement. The content of the newsletter must provide value that the customer wants to continue to receive each time the newsletter lands in their inbox.
Some of the benefits of sending out a newsletter include:
- Increased trust and belief in your brand
- An improved reputation as a thought leader in your industry
- Higher visibility among customers who will think of you first when they need your products or services
- A stronger, more personal relationship between your brand and your customers, which plays a key role in turning first-time customers into long-term ones
For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you utilize the personal, targeted form of email marketing that is the newsletter, click here.