Sometimes you don’t want to rely on customers to navigate to your website, happen upon a digital or TV advertisement or scroll to a social media post. For those times when you want to go straight to them, an email marketing campaign is the answer. Email marketing is one of the most effective ways to reach a highly targeted audience with the types of products, offers or services they are most likely to respond to. At LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS, our team will work with you to come up with the most effective messaging, timing and offers that will make your campaign a success.

Using permission-based, targeted email marketing campaigns, you can narrow down customer groups based on data such as gender, age, income, location and other interests as determined by their online activity. From there, this information can be used to formulate email campaigns specific to these people, making it significantly more likely that they will open the email and take you up on your offer.

Catchy subject lines can produce immediate action or the audience may return to the message for information or later action, like a registration or forward to a friend.

Some of the benefits of a targeted email marketing campaign include:

  • Increased retention of existing customers
  • The ability to reach customers anywhere they have access to email, including on their computer, phone or tablet
  • The power to directly extend the right offer to the right person at the right time
  • Increased brand awareness among both existing and prospective customers
  • A personal connection with customers
  • The ability to offer exclusive deals or insider information to a select group of customers
  • A direct line of communication that allows customers to give feedback and express their thoughts and feelings on your brand

For more information on how LEE ENTERPRISES, POWERED BY AMPLIFIED DIGITAL AND BRAND AVE. STUDIOS can help you formulate winning email marketing campaigns, click here.